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Your audience doesn’t care about you. They care about themselves. What are...
Episode nine of the “Be the Voice” podcast stars online media mogul Susan Bratton, co-founder and CEO of Personal Life Media. Summary (Susan Bratton): Podcast production: deliver exactly the same...
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If everyone is following a rule, doing the opposite will do at least as well...
Episode nine of the “Be the Voice” podcast stars Harry McCracken, editor and founder of Technologizer and former editor in chief of PCWorld magazine. Summary (Harry McCracken): Want comments on your...
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Speed to cool
Bill Ryan is the cofounder of Mandala, a branding and messaging services company. I sat down with Bill Ryan in his home in San Francisco to talk about how his business architects all the pieces of a...
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Be the media rather than surround the media
Joe Pulizzi is the founder and Chief Content Officer for Junta42, a custom publishing and content marketing search engine and resource. Summary (Joe Pulizzi): Launch your own media network rather than...
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It’s OK to be a dork online
David Meerman Scott is the author of “The New Rules of Marketing and PR,” “Tuned In,” and the forthcoming book, “World Wide Rave.” Summary (David Meerman Scott) Three years ago, most companies were...
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Attach yourself to a problem that matters
Thornton May is a futurist, anthropologist, cognitive scientist, and an incredibly entertaining guy. The combination of all three has made him a thought leader in the area of business IT. Summary:...
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Word of mouth marketing is a lot easier than you think
Andy Sernovitz is the author of “Word of Mouth Marketing: How Smart Companies Get People Talking” and founder of GasPedal, a word of mouth marketing firm. Summary: If you have a strong personal brand...
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Don’t make ads, make news
Interview with Bob Thacker, Senior VP of Marketing and Advertising for OfficeMax, about building a new voice with their “Life is beautiful. Work can be too” campaign. Summary: Office supplies are not...
View ArticleSocial Media Realities: Interview with Patty Azzarello
I’ve included this interview Patty Azzarello conducted with me along with the discussion we had with live callers. I think you’ll find these interviews valuable and relevant to the “Be the Voice” blog...
View ArticleSocial Media Realities: Interview with Patty Azzarello – The Discussion
This is the second part of my two part interview with Patty Azzarello. Patty actually interviewed me and here’s the discussion that came afterwards. I posted this before, but I’m reposting it so...
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